iPod Losing Its Cool

A report from the Observer on Sunday will please Microsoft executives. The article by David Smith, Technology Correspondent for the Sunday Observer has insisted that the iPod is loosing its cool.

He highlights that the iPod is seeing its sales decline "at an unprecedented rate". And "[i]ndustry experts talk of a 'backlash' and of the iPod 'wilting away before our eyes'. Most disastrously, Apple's signature pocket device with white earphones may simply have become too common to be cool.

Today Steve Jobs is due to allay industry commentators fears that the iPod could end up in the technology wastepaper bin of time.

The report states that many teenagers are seeing the iPod as their "parent's player' and that iTunes is overpriced.

One of the reasons why iPod sales have fallen is that there are many mp3 phones on the market now - a quater of mobile phones have mp3 capabailities. But will that effect the market for Microsoft's Zune PMP? Who knows, but I'm sure that it'll be distinctive enough not to appear as an iPod.