Microsoft Predicts A Huge PMP Market

Bryan Lee, the Corporate Vice President of Microsoft’s entertainment and devices division recently stated that the market for digital content players would eventually mushroom to hundreds of millions of units a year — up from a current rate of 30 to 40 million units per year.

So even if Apple gains market share, if the Microsoft Zune PMP sells 10-15 million units a year I'm sure they'd be happy.